Successful Goal Setting and Tracking
It's great to have dreams in life, but many of us won't reach our dreams because we haven't learned how to set our goals in order to achieve success. Furthermore, very few of us realise the importance of tracking our progress towards our goals. In this podcast interview, successful business woman and motivational speaker, Em Ducharme shares her advice when it comes to successful goal setting and tracking.
Em Ducharme is a business strategist for influencers and experts looking to monetize and scale their audience through digital marketing and passive income.
Em's work has been featured on major media outlets such as Forbes, Thrive Global, The Good Men Project and Business2Community.
As a former corporate sales consultant for Fortune 500 companies, Em has helped to grow and scale businesses over the last ten years in sectors including; hospitality, finance, entertainment, and e-learning.
Em has raised millions of dollars in investor funds for the companies that she worked for and was able to scale her own personal companies past multi 6-7 figure mark in a record-breaking time.
How to Contact Em
For more details of the membership programme and course mentioned in the interview, and to contact Em, please visit:
Zero to CEO Society: https://www.zerotoceo.co/membership-enrolment
Success Blueprint Mini Course: https://www.zerotoceo.co/success-blueprint-mini-course
Gillian Duncan 0:00
Hello and welcome to this podcast from Clarity Junction. Today, I'm excited to be joined by Em Ducharme. Em is a business strategist for influencers and experts who are looking to monetize and scale their audience through digital marketing and passive income. Over the past 10 years, Em has helped grow and scale businesses in all different sectors, and has also been able to scale her own companies past the multi six to seven figure mark. Em is here today to share her own knowledge, experience and advice surrounding the ever important ingredient for success that is goal setting. So, keep listening to discover how Em sets her own goals and stays on track to achieve them. My name is Gillian Duncan, Positive Life and Wellbeing Coach, inspiring women to live the life they want, and I am delighted that you're here with me today.
Gillian Duncan 0:58
Hi Em. Welcome to the Clarity Junction podcast.
Em Ducharme 1:02
Hi, thank you for having me.
Gillian Duncan 1:04
Thank you so much for making the time to come and chat with me today. I'm really, truly excited about today's topic, as it's one, I believe, that truly underlines whether we are successful in achieving our dreams in life or whether we fall at the first hurdle, and give up and settle for the life that we currently have, and we keep those dreams as dreams rather than letting them become reality. So, I know that the entrepreneurs amongst us who are listening today, will have heard of you, and they'll know what you do, but for those who are not running their own business, perhaps you could tell them a little bit about yourself and why you feel that everybody, not just those in business, should be actively goal setting.
Em Ducharme 1:52
Yes, of course. So, to introduce myself, I would have to say first of all, I speak French, so that's why you can tell in my accent that I'm a native English speaker. I grew up on a farm in a very, very small village and Quebec, Canada, and I had big dreams ever since I was a kid. I didn't, I was always thinking outside of the box, and I really, I was a rebel. I was living in the street when I was 15 years old, because I just wanted to live the life that I wanted with my own guidelines, and I was kind of a misfit. And luckily I, I went back on track, and I went back on track, actually, when my mother got sick, she had cancer and I had to take care of her which made me become really, really responsible, and made me realise also that I didn't really have dreams or goals in my life. I was just living day to day and doing the most of every day but without really going anywhere. So, when my mother passed away, I decided to start my own business, which is about 10 years ago now, and I set goals in my business and in my life every month, to challenge myself to learn something new to, to become the most performent that I could, to always, always becoming better than I was last month. And I really became obsessed with kind of being a guinea pig. I became obsessed with being my own guinea pig and trying like, experimenting on myself, on, on trying like, meditation and then trying different type of meditation, or trying different type of sports for a month, and really like, setting goals to myself so I can always perform better and to every areas of my life, which has helped me a lot into my business. There's even a pillar into my own framework. So, in my business, I have a EMD framework, which covers four pillars. One of them is inner game, creation, monetize and scaling for businesses. And the inner game is all about productivity, time management, goal setting and mindset. So, I just think everybody should always have goals and have something to work on. Regardless, like, regardless if it's professional or personal.
Gillian Duncan 4:14
Brilliant. Now, what are realistic goals that we should be setting?
Em Ducharme 4:19
Ah, well, I think that it's really important not to, like, have goals that are really, really far out of reach, because it's hard to stay motivated. Like, for example, if you want to lose weight, don't set a goal of losing 100 pounds. Start with 10. Like, don't go with goals that are really far out of reach because then it's really hard to stay motivated. And we all, somehow, fall out of track at some point, and it's harder to go back into something when the goal is so far that you can't even see it coming. So that's why I think it's amazing to have long term goals. It's amazing to dream big for yourself and for your business, but I think it's really important to, to have things that are easier to reach so that you stay motivated and you feel accomplished and you feel successful, which is going to motivate you going further.
Gillian Duncan 5:09
Yeah. So basically, we need bite size goals that lead up to the bigger goals.
Em Ducharme 5:14
Gillian Duncan 5:16
So, what sort of goals did you set when you were first starting your business? Did you decide that, you know, you had this big dream, how did you break that down? How did you actually think, 'Oh, I'll chunk this into smaller goals?'
Em Ducharme 5:29
Well, I, first of all, if you have too many goals, you don't have a focus, and you really need to focus on to something to make it work and to reach your goals. So, every month, it's funny because we're recording this, this podcast at the last day of October and this is my day for goal setting. So, after this podcast, I'm going to go to my, my journal and I'm going to set goals for November. So, what I think people should do and the way they should work around it, is to really decide what's your priority right now. Like, choose priorities that are both personal and professional, and then, what is important in your business? Like, like, is it a money goal? Is it a number of followers on Instagram that you want to reach? Is it a number of listeners on your podcast that you want to have? Like, choose a professional goal or a couple goals that you can keep track of, and then you can work every day. And then you know that every day, you're going to do something towards that goal. Like for sure, it's going to be set in your schedule, but also, it's not just about setting the goal it's to also choose how are you going to get to that goal. So, for example, if you want to lose 10 pounds this month, that's your goal for the month. I want to lose 10 pounds. It's not just to write, 'Oh, I want to lose 10 pounds in November', it's, 'I want to lose 10 pounds in November and here is how I'm going to do it'. And then you write down everything that you will do to reach your goal. Because if you don't plan for your goal, it's not going to happen. You need to write all the the actions that you're going to take consistently every day in your schedule to reach the goal that you want. Otherwise, it's just a goal that has no plan. And if it's not planned, then you cannot keep track of it.
Gillian Duncan 7:12
So you mentioned a schedule. Is this how you keep track of your monthly goals? Or your daily goals? How do you track those goals?
Em Ducharme 7:22
Yeah, well, when you look at my schedule, you know exactly what are my priorities. Because, for example, if I want, one example, I want to lift heavier at the gym in November, then I'm going to write down every day, which training am I going, am I going to do? What's the weight of what I'm going to lift? And it's going to be planned and tracked out for the entire month so I can reach my goal. So, I kind of reverse engineer getting there by going from my goal and then going backwards to where I am today, and how long is it going to take me to get there? So then if you look at my schedule everything is already inside. I've blocked off time, every day for no matter what goal I have. If it's a money goal, then I know that every day I'm going to have a 30 minutes for money making activities extra into my schedule, because I want to reach my goal. And if I don't block off time into my schedule, then it's unlikely for me to reach it.
Gillian Duncan 8:22
So in your schedule, you would say, 'Well, I want to lift x amount of weight by x time. So, in a month's time, in 30 days, I want to be able to lift this'. So, each day you, you have a sort of stepping process. So, you start off at the lower end and lift something lighter, and then add to that each time very gradually so that you get there at the end.
Em Ducharme 8:44
Gillian Duncan 8:44
Em Ducharme 8:45
But it's like that for everything. If your goal, for example, is to grow your Instagram and then you want 100 followers this month, to add to your followers list, then what are you going to do every day to help you have people find you more? You're going to engage more every day. You're going to, to reach out to your ideal followers every day. You're going to spend, like, maybe 20 minutes more on the platform to make sure that you're reaching your goal. So, depending on what your goal is, no matter what the nature of it is, it's really to set time into your schedule to make sure that you're going to make it a priority, so you can reach it.
Gillian Duncan 9:22
So scheduling in time to focus completely on that goal.
Em Ducharme 9:27
Gillian Duncan 9:27
Yeah, brilliant. So, I know it all happens. I know that we get to that point and we've scheduled something or we've set a goal, particularly beginning of the year when, you know, we make our new year's resolutions and we say, 'Oh, you know, by the end of January or the by the end of February we'll have last weight, or we will have been a lot fitter, or anything.' It could be anything, couldn't it, that we have our resolutions over. But, something happens doesn't it, along the way if we don't set these goals properly, and if we don't plan them properly, and then we don't hit our target. You know, we come to the end of January, and we haven't, we've missed it, and then it drags into February, and by the time February comes, we're beginning to give up. So, what do you do when you don't hit your target? How do you keep that focus?
Em Ducharme 10:13
Well, that, first of all, that's one of the reason why you need to set goals that are doable. So you don't really, like, so it's not too far out of reach. But it's also important to forgive ourselves like maybe you're going to set a, like, for example, I in October, I set a goal for my fitness and then I got into a car accident and I have not been able to to work out in October, not once, because I'm not allowed to right now from from my physical therapist, and it's unlikely for me to reach a goal that I cannot work on. But it's part of life. Like, I'm not mad at myself or at life. This is just part of how things are supposed to be. So, then I can focus on different things. I can focus on being more mindful and meditate more, and feel more patient with my goals. There's always something else that you can work on when you're not reaching your goals. And it's also good to make type of a reality check when you don't reach your goal is to ask yourself, 'Why have I not reached my goal? Is it because I was not disciplined enough? Is it because life got in the way it was not in my control? Is it because this is not something that I truly want?' Like, if you don't know why you did not reach your goal, then there's no way you're going to be able to fix it for next time. So, I think it's important to ask yourself 'why', so then you can readjust the situation.
Gillian Duncan 11:39
I completely understand your position, not being able to achieve your goals due to having your accident. I, myself, have had health issues over the years, and I know how frustrating it is when you are on a path and you're so determined to do something in life, and then something out of the blue can strike you down. And it can be a health issue such as an illness or injury, and you do feel extremely hopeless and helpless all at once, and it does knock you off track. And it's so difficult, and you'll agree, I'm sure, it's so difficult to change your mindset and your path from going in one direction, and feeling so defeated, to then finding the positive direction to take yourself somewhere else. And so you can achieve something, it might not be exactly what you were going to achieve. It might not be the biggest thing you wanted to do, or the most important at the time, but it's so important to keep yourself, I don't know, engaged and moving forwards and achieving something small, for you, at that time.
Em Ducharme 12:48
Ah, life happens for you, and not to you. So, I took time for doing things that I wouldn't normally do. I took time to take care of myself better because I was forced to spend more time in bed and not move. And then, I just took care of myself. So it was a very relaxing month.
Gillian Duncan 13:07
Sometimes when things happen to you, it does bring things into perspective, doesn't it? It makes you rethink the situation. It does take take you off in a different path. But sometimes that path isn't a bad path. You don't want to have had happens, the things have happened to you. And you don't want to be ill or you don't want to be injured and you don't want to have this, sort of, major inconvenience in your life. But sometimes, things like that happen, I sometimes, I think for a reason, and they make you stop. The make you think, and as I say, they sort of open doors for you, and if you can take that time to readjust and rethink and re-plan you might actually find that there's a better path ahead for you.
Em Ducharme 13:50
Yeah, totally. It's, everything happens for you in life. I am. I'm a big believer that all the obstacles are there, it's all there for you. It's not, it's not to, it's nice to open your eyes and to open your mind to new perspectives.
Gillian Duncan 14:06
Absolutely. So, something like this happens to you, and you lose track of where you're going. And perhaps you haven't met your goals, for one reason or another, and you're just feeling so frustrated and so let down, and you begin to start thinking, 'Oh, it's a dream, it will never happen to me. You know, what's the point of continuing with it? Shall just accept where I am in life? Will I just throw the towel in and say, you know, give up right now'. How can we get around that? How can we stay motivated?
Em Ducharme 14:38
Well, first of all, I just feel like having a life without goals and targets is kind of boring, because then you're just going to stay the same person doing the same thing every day. And I, I would be bored.
Gillian Duncan 14:52
Em Ducharme 14:53
I'm a type of person that needs to always be growing and learning. So, it's really important for me to, to do that. And I think people can be very comfortable into their comfort zone, and they're scared of going outside of it. But to stay motivated is really, like I said, don't set goals that are too far off reach, but also celebrate your wins. Like, for example, if your goal is to lose 10 pounds, then tell yourself that once you reach that 10 pounds, you're going to get yourself a new gym outfit. So, then you're going to have a prize waiting for you at the finish line which motivates you to reach it. And I think it's really important to, there's a reason why with kids, for example, if they do well at school, then you give them a reward. Because that really works for, like, it's a psychological fact that it motivates people to be rewarded for something. It's everything that we do. Like if you have a job that you can't have bonuses if you perform well, then you're going to make sure to perform well because you have something, like, added to the experience, if you do it. So, I think it's just to set yourself your, your own reward. And even, it doesn't have to be a monetary prize that you set for yourself. It could be, 'If I do that, then I'm going to do a self care day and take a bath and read a book',or something like that just to do something that makes you feel good.
Gillian Duncan 16:22
That's brilliant. To have that goal is so rewarding, isn't it? Now Em, I know that you have a fantastic membership that helps business owners create businesses of their dreams. I'm wondering if you can tell everybody all about it.
Em Ducharme 16:39
Yeah, of course. So I, I have been in business for 10 years and I've learned a lot of things through my success and failures. And there's something that I found that was missing online was something that was not expensive, like, that the investment was not hefty, like, a lot of membership and programmes right now, they're very expensive. And if you're just starting out in business, you don't necessarily have the invest, investment to, to invest into learning and growing your business and yourself as an entrepreneur. So what I did, is I took my experiences from working in corporate and I applied it to online businesses. And I created a membership called 'Zero to CEO' that teaches people how to take their business seriously, how to become more efficient entrepreneur, how to manage your time, how to be more productive, how to have a better mindset, how to make more sales, how to have a better marketing, like everything that they need to learn, which is ideal for people that are in business generating less than $10,000 a month. It's really a library of trainings where they get to learn everything on, on all the topics that I find important to learn to be able to scale to $10,000 months. And then I also do workshops. So, which is kind of different from other type of membership is that I asked people inside the membership every month, 'What do they want to learn?'. And then I create a vote. They have to vote for their favourite topic, and I create a workshop exactly for them every month. So, it's very interactive. It's really fun. People have access to me, and they have access to other people that have the same type of interest and are also online business owners. And it's it's never ending knowledge, libraries of trainings that are super fun. Straight to the point. It's not very long training where you fall asleep. So I'm really, really passionate about that project.
Gillian Duncan 18:39
That sounds brilliant. So, it actually sounds as if it's almost tailor made because you're asking your members, 'What do you want?'
Em Ducharme 18:47
Yeah, it's really, it is. Because I am not where they are anymore, and I want to make sure that everything that they learn is because that's where they're stuck at. And since I've been in their shoes before, I know how to get out of there. But I want them to tell me, 'Okay, this is where I'm stuck. Can you help me?', and then and create trainings around that.
Gillian Duncan 19:09
That's brilliant. You've also got a course that everybody can access on your website, and it's a mini course, isn't it? It's called the 'Success Blueprint'. Perhaps you can tell everybody about that.
Em Ducharme 19:20
Yes, of course. So that's just a little bit of how I work into, into 'Zero to CEO'. It's kind of a little bite of what do you get when you get the whole meal. So basically, I touch every pillar, like I said before. Inner game, creation, monetize and scaling. So people can work on all the aspects of their business. The mini course, it's five days long. The trainings are about five to 20 minutes per training with worksheets and it works specific things and those pillars that everybody can, can get something out of it. It's super fun. I'm really excited about it. So, if your audience wants to try it out, it's free. It's on my website, then you're, you're welcome to give them a link.
Gillian Duncan 19:31
That's absolutely perfect. I've signed up for the mini course myself. And yes, I am I am down for it and I'm, I'm really looking forward to starting the course. I think my first email comes through tomorrow. So I am super excited about this. I will certainly let everybody know how I'm getting on with it. And yeah, absolutely, I will pop the link to your mini course, and also details about your membership, and also your Instagram account address on the show notes for this podcast today. And I must say your Instagram is great because you've got such cute pictures of your dog as well on there, and I really do think everybody should follow you on Instagram just for those cute doggy pictures.
Em Ducharme 20:08
Ah yes! She's been biting me the entire time we've been talking. She's been trying to get my attention. She's quiet but she's annoying!
Gillian Duncan 20:57
Oh, she just loves you!
Em Ducharme 20:59
Gillian Duncan 21:01
I've been very grateful, my dog has been very quiet today.
Em Ducharme 21:04
That is good.
Gillian Duncan 21:06
They've been very good. Oh Em, it's been a delight to speak to you today, and I've learned an awful lot about goal setting and why we should start with the chunks and work our way up to those great goals. But to keep those great goals in mind, and to stay motivated, don't give up. And no matter what direction we're heading and something happens, we just need to take a step back, reassess the situation, but keep going forward. I think that's the main thing that we need to keep doing. Get those dreams and make them become a reality. It is doable. So thank you so much for chatting to us today about this important topic. So again, I will list all the links for your website and your membership on the show notes. And I will also share that Instagram address so that people can follow you, reach out to you and as I say, get to know you little doggy as well!
Em Ducharme 21:57
Gillian Duncan 21:58
That's all for this episode. Many thanks to Em Ducharme for sharing her valuable advice surrounding the important topic of goal setting. To find out how to connect with Em, visit clarityjunction.com/goal. Here you will find links to Em's Zero to CEO Society, and also her free Success Blueprint mini course. There's also a link to Em's Instagram account.